DEALER BUY-IN

Something that attracted my attention.. hope it attract yours as well and use this strategy with what ever noble you are involved in... good luck.

DEALER BUY-IN

What you say if I tell you that your wife or significant other is very wise in the ways they'll part with one thousand dollars. Just think about this scenario... you are at the dinner table (eating what your wife prepared) and you want to discuss what would be best to do for your next guerrilla marketing strategy with out costing you a fortune. Your intention and first idea would have been to invite 500 dealers from around the nation on a factory tour and to include a free lunch as well, and even as you were discussing it, you knew that would be far too high an expense for your Special Markets Company of Toronto.

So your wife, after asking how is the vegan cherry pie she just placed on the table, tossed the idea to mail them an invitation to receive permission to send a package containing a can of vegetable soup, a mug with your company name logo printed on it, a packet of natural cocoa and a bag assorted natural nuts and seed, and include a professionally made video of a nine-minute factory tour.

Well, you did not agree right away that was a great idea and it would cost a lot less then invite all the dealers... but you went ahead and implemented the idea to the letter. Wow, what a surprise, once the dust settled down your results where astounding, a full 120 of the dealers invited granted permission, and more then 50 of them increased their sales of your products of more then 40% during the next sixty days. What did all this cost you? The entire campaign cost: $1,000. It was not free, but boy, it was definitely a smart guerrilla marketing bargain. Think co-op. Think creatively. Think wise wife. Think Vegan...

"The consumer isn't a moron. She is your wife."
David Ogilvy